Digital Marketing Specialist
About Enartia
Enartia is a group of brands, Papaki and TopHost, focused on domain registration, web hosting, WordPress, and cloud services. Papaki is the No 1 .GR and.EU domain registrar in Greece, making the company a leader in domain name services. TopHost provides web hosting solutions that cover every aspect of an organization. Our offices are in Heraklion, Crete, but since the beginning of the pandemic, we have been working under a fully remote setup.
Our mission is to change the online presence experience by empowering people with WOW online solutions. We utilize the power of the Internet to make daily life easier and more productive for everyone through innovative, reliable, and friendly services. We provide top-quality services to our customers, and at the same time, aim to create innovation and change.
Since April 2021, Enartia has been part of team.blue, a company that offers digital presence and enablement tools such as domains, hosting, email, VPS, and applications to over 2 million SMEs, SoHo, and developer customers across Europe. The group, which has over 1,900 employees, consists of more than 30 well-known and respected brands, spanning across thirteen European countries and operating under several brand names for each jurisdiction – with a bloodline that represents a total commitment to customers.
The Role
This is a remote role.
This role seats within the Marketing team of Enartia part of team.blue, an European market leader for online services.. The Digital Marketing Specialist is reporting to the Head of Marketing.
Responsibilities include but may not be limited to:
The main objective of this role is to increase the volume of new clients while optimizing our main KPI (cost of acquisition) according to the benchmark. In this role you will be managing our two brands Papaki & Top.host.
- Perform day-to-day activities on Google Ads accounts
- Create, manage & optimize PPC campaigns in Google Ads (Search, Display, Youtube) & Facebook
- Create weekly and monthly performance reports to be shared with the management team.
- Manage & allocate the assigned budget within the different campaigns to be able to increase the volume of new customer acquired while optimizing cost of acquisition
- Research & analyze keywords
- Build & implement a quarterly testing plan that includes price , landing page, ad copy AB tests as well as conversion funnel AB test when possible
- Investigate competitions’ campaigns
- Suggest Optimization Tips and work with communication & design specialists to create new landing pages
- Take data driven decisions analyzing campaign performances and AB test results on a daily basis
- Be up-to-date on new technologies and trends in your field and share them with others
- Interacting with internal teams, in particular with other GR marketing team members but also other PPC specialists working in other countries
We are looking for someone who:
- A passionate person, who loves what he/she does
- Has a positive attitude and a problem – solving outlook
- Is a combination of a thinker and a doer
- Is team-oriented, works well with others and shares his/her knowledge and expertise
- Likes to challenge him/herself in order to be better at his/her craft and thus, produce higher quality material
- Loves technology, and is always up-to-date with the most recent innovations and trends
- Shows attention to detail
- Someone who is eager to learn and grow within a multinational organisation
Desired Skills and Experience:
- At least 2 years experience in managing Google Ads and Facebook campaigns
- Solid understanding of Google Tag Manager, Google Ads, Analytics, Facebook Insights and Facebook Remarketing
- Experience in performance marketing and conversion oriented campaigns
- Must be a Google Ads certified individual
- Experience with Google Analytics
- Skillful Excel user (sorting data, pivot tables, advanced functions)
- Strong analytical and problem solving ability
- Loves working with Data
- Speed and proven ability to balance multiple projects while meeting tight deadlines
- Excellent English reading, writing and speaking skills
- Gets excited about new technologies, loves learning about and using new things
- Excellent time management and multitasking skills
Benefits
- Work from anywhere in Greece (fully remote setup)
- Laptop & Equipment
- Competitive Salary
- Agile software development
- Periodic training sessions
- Private health insurance
- Work-life balance environment
- Ticket Restaurant
- Extra days off
- Recommend a friend Bonus
- Department
- Marketing
- Locations
- Heraklion, Crete
- Remote status
- Fully Remote
Our offices
We are based in The Science and Technology Park of Crete (STEP-C) within the Foundation of Research and Technology (FORTH), in Heraklion, Crete. The collaborations that are formed here, contribute to the rapid development of applied research, as the constant exchange of ideas and technologies is easier than ever. The city of Heraklion is the capital of the amazing island of Crete, in Greece. A great mediterranean place to live in, that provides a balanced lifestyle with a great cuisine and mild climate.
About team.blue Greece
Enartia is a group of brands focused on domain registration, hosting, WordPress and cloud services. Our mission is to change the online presence experience one idea at a time.
Digital Marketing Specialist
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